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Labels group work so filters, views, and triggers can find it. Open Settings → Labels. The page has two lists:
  • Conversation labels apply to conversations and to tickets. Tickets use this same list.
  • Company labels apply to companies.
Create a label with a name and a color. Search, rename, or delete from the table. Apply labels from a conversation or ticket details panel, from the company page, or with a trigger action Set labels.